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wilier triestina

rave slr id2

/branded content
WATCH
The Rave SLR ID2 is more than just a bike. It represents a vision, a pursuit of perfection in gravel racing. Created by a visionary digital builder and his sister, this bike emerges from endless experimentation, blending advanced computing and augmented reality to explore a dimension beyond the ordinary.Powerful, pure, almost unreachable, until now. The Rave SLR ID2 introduces a new dimension in gravel racing, designed exclusively with off-road excellence in mind. Inspired by its predecessor but entirely reimagined, it's fast, versatile, and deeply enjoyable.More than technology, it’s an aesthetic manifesto, a tribute to the raw, rebellious spirit of underground culture and the timeless energy of the '80s and '90s. Acid colors pulsing like a rave party, bold lines embodying pure speed, and a design that defies every convention.

Welcome to the next era of gravel.

Rave SLR ID2 – Pure off-road soul.
▶ WATCH
IKEA ci catapulta all'interno della mente di Marta raffigurata come un labirinto di scatole di cartone: contenitori di pregiudizi ed etichette che gli altri si fanno di lei, un labirinto buio e infinito.

Qui Marta si ritrova intrappolata e smarrita in se stessa, la vedremo combattere con quelli che sono gli angoli più bui del suo inconscio, e scopriremo 3 sue diverse personalità.

Grazie alla sua lanterna e determinazione troverà il percorso per vincere le sue paure e insicurezze dominandole e diventando la padrona di se stessa.

Description

The Rave SLR ID2 is more than just a bike. It represents a vision, a pursuit of perfection in gravel racing. Created by a visionary digital builder and his sister, this bike emerges from endless experimentation, blending advanced computing and augmented reality to explore a dimension beyond the ordinary.Powerful, pure, almost unreachable, until now. The Rave SLR ID2 introduces a new dimension in gravel racing, designed exclusively with off-road excellence in mind. Inspired by its predecessor but entirely reimagined, it's fast, versatile, and deeply enjoyable.More than technology, it’s an aesthetic manifesto, a tribute to the raw, rebellious spirit of underground culture and the timeless energy of the '80s and '90s. Acid colors pulsing like a rave party, bold lines embodying pure speed, and a design that defies every convention.

Welcome to the next era of gravel.

Rave SLR ID2 – Pure off-road soul.
Quante scatole abbiamo utilizzato?

Ci siamo fermati a contarle una volta arrivati a 400, ce ne erano molte altre e il tunnel che abbiamo costruito era lungo circa 15 metri. Più bui del suo inconscio, e scopriremo 3 sue diverse personalità. Grazie alla sua lanterna e determinazione troverà il percorso per vincere le sue paure e insicurezze dominandole e diventando la padrona di se stessa.

Credits

client
wilier triestina
PRODUCTION COMPANY
different media productions
WRITTEN AND DIRECTED
Nicolò Quartarulli
director ass.
Marco Cavazzin
DOP
Francesco Rosiglioni
1ac
michele bacelle
gaffer
simone de lazzari
boom operator
marco campana
EDIT & SOUND
LUCA FORNASIER
editor ass.
gabriele gumiero
Colorist
LUCA MORO
vfx
nq. &  yuri falcioni
Set Design
Vasco Nardiotti
Styling
Laura Maria Tonelli
 MUA
Alice Zogno
actors
filippo proietti 
Matilde c. bruno
cyclist
riccardo michieletto
photographer
marco peruzzo
Photo & BTS
tommaso gesuato